Android and iOS rule the smartphone market with a combined total of 96.3%
Latest report from market research firm, IDC has revealed that Android and iOS now rule the smartphone market with both OS accounting for around 96.3% of the total smartphones shiiped in 2014. The value is a significant increase from the 93.8% that was recorded in 2013.
Individually, Google’s Android saw a significant increase at 81.5% of the market for 2014, up from 78.7% of 2013. Meanwhile Apple’s iOS was a sight decrease with 14.8%, down from 15.7% of 2013.
Meanwhile taking a look at other OS – Windows Phone accounts for 2.7% which translates to the smallest year-over-year increase at just 4.2%, Blackberry at just 0.4% – which translate to a year-over-year declice at -69.8 from last year.
“Many of the same drivers were in play for Android and iOS to tighten their grip on the market,” said Ramon Llamas, Research Manager with IDC’s Mobile Phone team. “A combination of strong end-user demand, refreshed product portfolios, and the availability of low-cost devices – particularly for Android – drove volumes higher.”
Taking a deepdown look at the analysis, despite the recent success of the iPhone 6 and iPhone 6 Plus starting from the end of last year – iOS still saw its market share reduced. And even while Samsung is having a still growth of late, Android still managed to surge ahead thanks to the likes of Xiaomi, Huawei, Lenovo (and Motorola), ZTE and LG.