Mimpi Mattress: Luxury High-End Mattress Exclusively Sold Online
Jakarta tech-startup, Mimpi has begun the countdown to the launch of Mimpi Mattress, which will happen in about a month’s time. The luxury mattress, which will be produced with premium, made-in-Belgium components will be priced affordably and sold exclusively online in Indonesia.
The Mimpi Mattress, a five-part mattress, features a latex comfort layer available in a fixed firmness and two separate support layers of HR foam and memory foam layers. The latex comfort layer offers a unique weightless feel that is especially appealing for those disappointed with spring mattresses.
The design, along with a free, 100-days home-try exchange program, makes it easy for customers to adapt to fit changes in their lifestyles at any time. Customers will also get a best in class 10-year warranty. It will be conveniently shipped in a box or delivered with the optional white glove service.
The company’s founders – Frank de Witte and Sven Vervaert realized that buying a mattress is a process filled with uncertainty, stress and post-purchase regret. To solve that, they have created a bedding company dedicated to delivering long-term customer delight.
“Mattresses are one size fits all and people’s preferences can change over time, so we’ve made it easy to transform your mattress without replacing it” says co-founder, Sven Vervaert.
“We’ve created a unique, adaptable system so our customers will never have to settle for ‘good enough’, we aimed for perfection”, adds co-founder, Frank de Witte.
Because Mimpi doesn’t believe a mattress alone makes a bed, the brand includes pillows and a fabric mattress protector with every purchase. Standard home delivery is free within Indonesia and optional white-glove installation service is available.