Its is not a very easy feat to win the World Cup but when you do you become the World Champion. By winning the recently concluded FiFA World Cup 2014 in Brazil, the Germany Team including the Head Coach Joachim Low will all receive a pair of 24-Carat Gold Beats By Dre headphones.
Despite not being an official sponsor of the World Cup, Beats By Dre teamed up with Naomi Campbell to model the headphones and legendary photographer, Rankin to capture he moments with the special edition Gold Pro Beats Headphones readied to be handed out to the Germany team.
You could recall that, FIFA banned Beat By Dre headphones and other headphones from the World tournament due to its Licensing agreement with Sony. The players were not allowed to wear the Beats By Dre headphones to media events or even inside the stadium. Despite Sony corp. sending each player a pair of Headphones for the tournament, you find out that only Beats By Dre headphones were donned at area not banned from displaying the headphones.
Beats By Dre also managed to generate headlines before the tournament when it released a commercial World Cup ad tiled – The Game Before The Game and featuring the likes of Brazil’s Neymar Jr, Uruguay’s Luis Suarez, Germany’s Mario Goetze , Mexicos’s Javier ‘Chicarito’ Hernandez’, and a host of other starts.
Beats By Dre is one company synonymous with Guerilla Marketing, the Company managed to gain headline before the World Cup and now after the World Cup; we would forget yet Beats By Dre also outsmarted Panasonic the Official sponsor of the Olympics back in 2012.
http://www.youtube.com/watch?v=fcy26r110JQ
The original Beats Pro costs a whopping $399.99, so its no surprise this Model got the 24 Carat Gold treatment. “We know you only get one trophy, so Dr. Dre and myself are sending you a pair of 24-Carat Gold Beats , Congratulations World champions,” Campbell says in a video released by Beats By Dre.
Now that’s massive I can say..