Archos launch brand presence in Nigeria

French based Multinational Electronics company, Archos has announced its entry into the Nigerian market, the company promises users unrivalled experience in Smartphones, tablets and several other gadget devices including accessories. 

Archos was established in 1988 by Henri Crohas and the company’s slogan has been updated from “Think Smaller” to “On The Go” and the current “Entertainment your way“. The company is one of established brands in the European market with France, UK, Italy, Germany, Spain being the prominent one and other markets around the world which now includes Nigeria.

The company did not state which devices it would make available but it emphasised the fact that; the launch in Nigeria was delayed due to strategic reason as they really want to ensure that the right products and services are streamlined to fit the Nigerian terrain. It also wants to replicate its achievements in Europe in the country with the passion to meet everybody’s device and Telecom needs. 

Speaking on the launch, Managing Director of Archos, Mr Kendrick Balay said;

“Archos is the pioneer in the Android operating system space with the first ever Android Tablets, has now combined its technical know-how with its creativity to provide a complete range of innovative smartphones and Tablets.

The brand has repeatedly revolutionised the market for consumer electronics since 1988. Archos has a strategic technical close relationships with operating system partner (Google certified), all Archos’ Android smartphone have a complete access to Google Play store and Windows Store. 

Today, Archos offers its own line of Android, Tablets and Smartphones, as well as a full line of OEM devices. Archos has also developed a branch of Connected Devices with Smart Home Eco-System. Archos’s Smart home solution is focused around an Android tablet as a centre of the eco-system.”

Country (Nigeria) Manager, Archos  Ademola Olukotun, said;

“A mix of qualitative and expanding infrastructure as well as tremendous growth makes Nigeria very appealing and cornerstone to our strategy. Most of all we believe we have the right set of products to carve out a niche in the Nigeria market. 

Archos has come to the Nigerian market, humble and passionate about its produce and we intend to replicate the recipe that have made us successful in Europe, leverage on our years of innovation and expertise on Google platform to launch product offering a good feature sold at an affordable price and with undeniable quality and sense of design.

We are also a multi-category brand offering disruptive product equations in tablet, phone and connected markets. Archos never believed in one size fits all solutions even if we try to stay as agonistic as possible.”

Archos has partnered with Airtel and Etisalat to give users exceptional data usage whilst also striking an agreement with a known brand and experienced phone repairs setup to give users additional after sales experience.