The brand name – Tecno is not new to the Nigerian smartphone Arena and even across some countries in Africa but so far its huge market base has always been Nigeria. The company is seriously working on completing its manufacturing plant in the country by Q3 (third quarter) 2015 or Q4 (fourth quarter 2015).
In a detailed interview with Vanguard Nigeria, Mr Chidi Okonkwo which happens to be the Deputy General Manager Tecno Mobile Nigeria confirmed that the company’s manufacturing and assembling plant which would be situated in Lagos is nearing completion and it is high likely to start manufacturing its smartphones there.
We bring you some excerpts from the interview, those interested in reading the full interview should consult the source link below:
This year, we expect to improve on what we did last year. We want to see that we have more marketing activities this year. Of course we expect more competition and even new entrants into the Nigerian market and we will definitely provide more interesting and innovative products into the Nigerian market.
Of course we have been taking all sorts of survey in the Nigerian market to see how we can bring products that will reflect the Nigerian lifestyle. We want to bring products that will contain what Nigerians need. So we will be launching a number of devices and there will be innovative marketing campaigns to back up these products that will be launched in the Nigerian market. We as a brand are also thinking seriously about Nigeria. This is because Nigeria is one of our biggest markets. And we have a huge investment plan in Nigeria.
Right now we are setting up a manufacturing plant in the country and we hope that the first phase of that factory will be completed by the end of the third or fourth quarter of this year. And when this is achieved, it is going to provide a lot more employment opportunities for Nigerians and we hope that this will be done this year.
We are building both manufacturing and assembling plant. By the time we complete the first phase we should be able to start manufacturing and assembling TECNO phones in Nigeria. Don’t forget that we are still at the pre-investment stage right now and we are collating all sorts of information to help us accomplish this.
We have been working on this since last year. We have already secured the land and have started preparing the site at Epe in Lagos here where it is located and we have to go through to get the necessary approvals. We are making sure that we get everything ready to make sure that this project comes to fruition.
It is expected that once the first phase of the plant is completed in the third or fourth quarter, we will have the first batch of made in Nigeria TECNO phones.
Smartphones from Tecno has never been on my A-List of device but this move from the company is a welcome step for further development of the sector in the country. Once the company kicks offs this initiative am sure other OEMS would be looking to follow suit.
Till them lets keep our fingers crossed.
Source – Made-in-Nigeria Tecno Phones could debut by Q4 2015
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