ZTE is looking to strengthen it’s brand presence in Africa, thus it has announced Mitsumi as an official distribution partner for the continent.
Mitsumi is the largest IT, CE and TELCO distributor in Africa and currently has companies like Acer, Asus, Canon, Dell, HP, Intel , IBM, iSurf, Lenovo, Microsoft, Samsung, Sandisk, Toshiba, Tripp-Lite and WD to its name. The agreement would see more availability of ZTE products such as video conferencing, routers/switches, data centre, CPE, CCTV, and WLAN.
Commenting on the partnership, Hong Chuangye, Marketing Director of MEA Region, ZTE said, “ZTE can leverage Mitsumi’s capabilities and strong presence in Africa to further strengthen our reach within this region. Mitsumi’s service centre, logistics and credit facilities, and market know-how give us the confidence to achieve our business objectives. We are extremely pleased with the partnership and look forward to a fruitful, long-term collaboration. ”
Jagat Shah, Chairman and CEO, Mitsumi Distribution also added; “Mitsumi is proud to cooperate with ZTE as its strategic distribution partner in Africa. ZTE is ranked as the top vendor for its networking and telecommunication products and will help boost our growing product portfolio. ZTE’s award winning solutions and Mitusmi’s reach of more than 3,000 resellers offers a perfect combination to target customers in this dynamic market. ”
The agreement between ZTE and Mitsumi covers countries in Africa including – Nigeria, Kenya, Zambia, Ethiopia, Tanzania, Uganda, Ghana, Democratic Republic of Congo, Rwanda, Ivory Coast, Mauritius, Namibia, Tunisia, Cameroon, Madagascar, Burundi, Zimbabwe, Botswana.
