PULS by Will.i.Am, a wearable that calls and texts without a phone

Black Eyed Peas Frontman, William Adams known by his stage name Will.I.Am has launched a wearable called PULS (pronounced as PULSE); which works as a smartphone, a watch and a fitness tracker. The self proclaimed tech fashion guru unveiled the device at the Salesforce Dreamforce conference in San Francisco and according to Will.I.am it is more than a smartwatch, it is a new type of communication on your wrist.

The PULS is a smartwatch with a SIM card slot and has 3G capabilities for making phone calls, send texts, connect to the internet without a phone, run at least a dozen of apps and you can access several social media features on it. For its call making features – in the UK users need a data plan from O2 and in the US from AT&T; exact pricing of the plans were not announced.

The device has a Qualcomm Snapdragon SoC, 1GB of memory, 16GB of storage, voice assistant (Aneeda), Wi-Fi, Bluetooth, GPS, pedometer, and accelerometer. The PULS runs on a proprietary OS, has a curved screen, wraps around the wrist like a cuff and has a battery & speaker which wraps around the entire bracelet.

The PULS watch can make calls without pairing with a smartphone.

The device is said to be available by the holiday season through several varieties of channels including – fashion stores, online websites, Physical AT&T stores. A retail price has not been announced but the PULS is said to cost less than a smartphone with big margin.

The PULS is the first of so many other devices coming from Will.I.Am’s owned company, I.Am+. Other highlighted devices includes a jacket that powers the PULS; a backpack with sound system; shoes which count the number of steps taken in a day and tells you how much you weigh.

Will.i.am is no stranger to the tech scene, he is a co-founder and investor in the Beats Electronics family (music streaming services inclusive), served as an Intel creative director Will.i.am also launched the foto.sosho in 2012, an iPhone case that tried to transform the phone into a camera with a slide-out keyboard. But didn’t fair on well with consumers.