Despite being a global and well recognisable brand, Coca-Cola still employs various diverse strategies to always stay relevant. The Israeli arm of iconic brand in collaboration with innovation agency – Gefen Team, are looking to make every moment special with the custom-designed Coca-Cola Selfie bottle.
Created for one of the biggest outdoor brand event in Israel -the Summer Love event, the selfie bottle appears to be a 500ml Coca-Cola bottle with a selfie camera attached to the base. Basically, it allow users takes selfies while sipping the sweet carbonated beverage and share them on social media.
The Coca-Cola selfie bottle uses a built-in sensor that take selfies automatically, anytime the bottle is tilted at about 70-degrees – about the same angle which most people drink. It also come with a USB port and share function for sharing snapped selfies on various social media platforms, including Facebook, Twitter, Snapchat and Instagram.
Commenting on the Selfie Bottle by Coca-Cola – Gefen Team said;
“Users tag themselves and their friends in photos on Coca-Cola’s social media assets. It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking”
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At the moment, it is unlikely the company will be looking to make this initiative available all over the world.
